Skip to the guide

Plain language · last updated 15 November 2026

Privacy: what we collect, and what waits for your yes

Two things on this site involve personal data: the room request form, and Google Tag Manager for measuring our ads — which stays in a no-cookies state until you press Accept. Here is each one in plain terms.

Route on this page

Who is responsible

Lounge Lark is published by Lounge Lark Media, Wilmington, United States. Questions about your data: hello@loungelark.com. Canadian visitors can also contact the Office of the Privacy Commissioner of Canada (priv.gc.ca).

The room request form

  • What: your name, email, optional phone, number of guests, dates, room preference, notes, the reason for your trip, and the page you sent it from.
  • Why: to answer your request — checking availability and the rate with the hotel's reservations or a booking partner, and emailing you back.
  • Who sees it: the desk, and the hotel or booking partner we ask on your behalf. Never the casino. Never sold.
  • How long: as long as needed to handle the request and any booking that follows, and for our records of commissions earned; then deleted.
  • Your rights: ask us what we hold, correct it, or have it deleted — write to hello@loungelark.com.

The form posts to our own server; its contents are not sent to Google.

Google Tag Manager and Google Ads — only after consent

We advertise this guide with Google Ads. To measure which ads lead to a request, the site includes Google Tag Manager, container GTM-MTCWQNS6.

  • Before the container loads, the page sets Google's consent mode to "denied" for advertising storage, advertising user data, ad personalisation and analytics storage.
  • The container itself loads only after your first interaction with the page or a few seconds after it opens — and while consent is denied, no advertising or analytics cookies are written.
  • If you press Accept on the banner, consent is updated to "granted" and Google may set cookies (such as Google Ads and Google Analytics cookies) to measure visits and conversions.
  • If you press Decline, consent stays denied. The site works exactly the same.
  • Your choice is kept in your browser's local storage (key "llk_consent") for six months, then the banner asks again. Manage cookies in the footer reopens it at any time.
  • When a request is sent successfully, the page records an event named "compass_request" in the data layer; with consent, Google Ads can count it as a conversion. The event contains no form contents.

Google Maps

On the home page the map is a picture with a button: nothing is requested from Google until you press it. On the Getting there page the map is embedded and loads from Google when you open that page. In both cases Google receives your IP address and may set its own cookies under Google's privacy policy. The "Open in Google Maps" links take you to Google's site.

Hosting and delivery

The site runs on a DigitalOcean server in Toronto and is delivered through Cloudflare, which processes requests (including IP addresses) to deliver the pages and protect the site. Server logs are kept briefly for security.

Fonts and other third parties

Fonts are served from our own server. There are no social-media widgets, no embedded videos and no other trackers.

Children

This site is not meant for children. The casino it describes admits adults 19 and over only.

Send the desk a note about your dates

Tell us when you want to be at the Falls and which window you are after. The desk checks availability and the current rate with the hotel's reservations or a booking partner, then answers by email. It is a request, not a reservation: no card number, nothing charged. If it turns into a confirmed stay, the hotel or partner pays this guide a commission — how this guide earns.

Received. The desk replies by email, usually within one working day.

Lounge Lark is not the hotel. The desk passes nothing to the casino, and no one under 18 can reserve a room at this hotel.

Request a room at the Falls